• BBA in Marketing Management

    DYPU has an educational approach that seeks to create a learning experience that will prepare students for the realities of the modern world.

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About the

An BBA in Marketing Management is a graduation course that emphasises on the potential of emphasising on the concept subjects of business and how to promote business. The curriculum equips the students with an empirical mind set and skills to fit the industry for various role in the Marketing field. The employment potential of this course is immense and broad.


* 12th degree in any discipline from a recognized university.
* A minimum aggregate score of 50%
* Personal Interview


The program is a full-time course with a duration of three years, comprising six semesters.


* Students often gain proficiency in subjects such as Marketing strategy
& its application, Digital Marketing, Consumer buying behaviour,
Product and Brand Management, Sales and Distribution, Advertising etc.


* Case studies, Simulation games, report writing and presentation are
integral parts of the program, allowing students to apply the concepts of
the subject to solve actual business problem.


* Students work on project such as competitor analysis and market research
for a real business, demonstrating their skills and knowledge.


* Students write dissertation under the guidance of their project guide.


1. To help students understand the basic concepts of Marketing Management.

2. To help students comprehend various situations and marketing

3. To make them understand marketing mix, new development process

4. To highlight the strategic role of product management in organizational
and functional context

5. To make the students understand the deeper aspects of successful services

6. To make students understand consumer needs role of product and service
7. To introduce industrial buyer’s behaviour and its utility in different
contexts of marketing process.

8. To make them aware about sage of various promotional tools

9. To provide a detailed understanding of Customer Handling Skills

10. To differentiate between Industrial and consumer markets and
organization and consumer buying.

11. To define Sales Promotion, Tools of Sales Promotion

12. To equip students with advertising concepts & PR fundamental related
to their respective sectors.

13. To demonstrate overview, structure and ethics in advertising.


* To evaluate the significance of marketing.
* To analyze the relationships between marketing management and the political,
economic, legal and social policies and its impact on business.
* To identify the role and significance of various elements of marketing mix.
* To evaluate the role and relevance of marketing organization in current
marketing conditions.
* Understanding the marketing concepts in global environment and its
* To understand various marketing tools/models for solving marketing problems.


The scope of an BBA in Marketing Management is enormous .The knowledge of  Marketing concepts enables an individual to control the activities in an organisation related to product or service .Individuals also have the opportunity to work in sales catering to internal clients and strategies as well as external client and strategies. They develop the potential of forecasting and as decision makers of the product or service to predict if the organisation can generate profit.

Key features:

* Marketing Management is a specialised business function.
* It integrates with other business functions like Finance, Production,
R&D etc.
* It also gives insights into the social dynamics which is ever evolving.
* It also attains managerial functions in various specialised roles.


BBA in Marketing have a wide range of placement opportunities across various industries and role at the beginning of their career.

1.Marketing executive
2.Marketing executive Corporate sales
3.Digital marketing and communication officer.
4.Business Development Executive.
5.Regional sales Executive.
6.Market research incharge/executive.


  • DY Patil University
  • DY Patil University
  • DY Patil University
  • DY Patil University
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With over 75 programs in Health and Allied sciences, Business management, Sports, Biotechnology and Bioinformatics and Hospitality & Tourism studies, DYPU is today recognised as one of the finest institutions in the field of education, healthcare and sports.

DY Patil University


At DY Patil, we have dedicated and efficient the Career Service Departments/Placement cells for all of its constituent colleges that provide customized placement opportunities to its students as per their individual skill sets, capabilities and knowledge.


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