MBA in Marketing Management
Program
Overview
The MBA in Marketing Management at DY Patil University, Navi Mumbai is a 2-year full-time postgraduate programme focused on brand building, consumer behaviour, and market strategy.
At Vijay Patil School of Management (VPSM), students learn how organisations create demand, position products, and communicate with customers across traditional and digital platforms.
The programme covers:
- Brand management and positioning strategies
- Digital marketing, SEO, and social media planning
- Consumer behaviour and market research
- Sales strategy and retail management
- Product development and pricing decisions
- Advertising, media planning, and campaign execution
- Marketing analytics and CRM systems
This programme is suitable for students interested in marketing, branding, digital strategy, and sales roles.
Program
Differentiator
- Industry-integrated curriculum
- Global marketing exposure through international case studies
- Strong alumni and industry network providing mentorship, live project opportunities, and placement support across marketing domains
- Practitioner-Led Faculty
| Programme Details | |||
| Duration | 2 Years Full Time | Fees (2026-27) | INR 9,50,000/- per year |
| Accreditation | NAAC A++ | AICTE Approved | Schedule | Monday to Saturday |
| Internship | 8 Credits | 8-12 weeks | Placement | 100% Placement Assistance |
| Certifications | Harvard & Other Reputed Institutions | Total Credits | 102 Credits | 72 Core Credits |
Eligibility
To be admitted to the MBA in Marketing Management at DY Patil University, candidates must meet the following criteria:
- A bachelor’s degree in any discipline from a recognized university with a minimum of 50% marks at the graduation level.
- Cumulative score of Graduation marks, Entrance exam*, Aptitude test & Personal Interview
*Entrance exam scores are optional but recommended to enhance your application
Note: The admission of foreign nationals and NRIs shall be based on the prescribed academic qualification as evaluated by the Internal Admission Cell.
Program
Outcomes
| PO1 | Build a strong foundation in strategic marketing, consumer behaviour, and brand thinking applicable across industries and business functions |
| PO2 | Gain hands-on proficiency in digital marketing tools and analytical platforms used by leading organisations today |
| PO3 | Develop the ability to design and execute integrated marketing campaigns across traditional and digital channels with measurable impact |
| PO4 | Cultivate data-driven decision-making skills by interpreting market research, consumer insights, and real-time campaign performance metrics |
| PO5 | Graduate industry-ready for high-demand roles such as Brand Manager, Digital Marketing Specialist, Product Manager, and Marketing Consultant across FMCG, e-commerce, media, and consulting sectors |
Placement
Opportunities
The MBA in Marketing Management offers 100% placement assistance through VPSM’s dedicated placement cell. Students receive structured support including industry mentoring, portfolio building, interview preparation, and access to opportunities across FMCG, retail, media, e-commerce, and digital sectors.
Graduates can explore roles across:
| Career Role | Career Role |
| Sales Development Manager | Business Development Manager |
| Product Manager | Marketing Manager |
| Market Research Analyst | Category Manager |
| SEO/Content Strategist | Social Media Manager |
| Content Marketing Manager | Marketing Business Consultant |
Why Choose DY Patil University for MBA in Marketing Management ?
- NAAC A++ accredited institution with AICTE approval
- Programme focused on branding, digital marketing, and analytics
- Exposure to consumer insights and campaign planning
- Certifications from Harvard and other reputed institutions
- Industry interaction through projects and practical exposure
- 100% placement assistance across marketing and digital roles
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