B.Sc. in Product Design
DYPU has an educational approach that seeks to create a learning experience that will prepare students for the realities of the modern world.
About the
Program
The B.Sc. (Hons) in Product Design is a future-oriented undergraduate program that prepares students to conceive, develop, and deliver innovative products and systems for real-world use. It approaches design as a process of problem-solving and innovation—integrating user insights, materials, technology, manufacturing processes, and market dynamics, supported by a strong research-led framework.
Structured as a full-time, studio-driven program, it emphasizes iterative making, testing, and refinement. Students engage in the complete product development cycle—from identifying user needs and generating concepts to prototyping, evaluation, and production across consumer, industrial, and emerging design domains.
The curriculum is structured around four foundational pillars—Arts & Crafts, Design, Manufacturability, and Entrepreneurship—and progresses through:
Arts & Crafts: Hands-on exploration, material behaviour, and form development
Design: Design thinking, systems approach, usability, and innovation
Manufacturability: Production methods, materials engineering, ergonomics, and sustainability
Entrepreneurship: Product strategy, market positioning, and business development
Integrated Practice: Prototyping, digital fabrication, simulation, industry projects, and internships
With a strong emphasis on craft-to-computation and research-driven inquiry, the program builds the ability to translate ideas into viable, scalable, and impactful product solutions. Graduates emerge equipped to design for usability, efficiency, sustainability, and evolving technological contexts.
Eligibility
- The applicant for admission to the course must have passed their 10+2 examination from a recognized board.
- Candidates must score at least 50% marks in their 10+2 examination from any stream.
Duration
4 Year Full time program (3+1 year internship)
Fees Structure
2026-27
INR 5,50,000/- Per Year
Program
Highlights
- Strong focus on product innovation and development, from concept to prototype and production
- Craft to computation approach, integrating hands-on making with digital tools and emerging technologies
- Emphasis on research and user insights through design ethnography and analytical methods
- Exposure to materials, manufacturing processes, and industrial systems
- Development of prototyping and testing skills using physical and digital techniques
- Understanding of product lifecycle, usability, and market relevance
- Regular industry projects, workshops, and internships for real-world experience
- Skill-building in visual communication, analytical thinking, and technical problem-solving
- Preparation for diverse product and innovation-driven careers
Program Outcomes
- Create innovative, user-centric product and system design solutions.
- Apply research-driven design thinking to solve real-world challenges.
- Translate arts and crafts learning into contemporary product design practices.
- Demonstrate skills in materials, manufacturing, ergonomics, and prototyping.
- Develop sustainable solutions responsive to environmental and societal needs.
- Communicate ideas effectively through visual, digital, and physical media.
- Apply professional, collaborative, and entrepreneurial approaches to design practice.
Program
Scope
Graduates of the Product Design program are equipped to work across diverse sectors including consumer products, industrial design, furniture, packaging, and emerging product-service systems. With a strong foundation in research, materials, manufacturing processes, and user-centered design, they can contribute to product development, innovation, and design strategy roles. Opportunities exist in design studios, manufacturing industries, startups, and technology-driven companies.
Graduates may also pursue independent practice or entrepreneurial ventures. Their interdisciplinary skillset enables them to engage with evolving fields such as UX design, sustainable design, and digital fabrication, or continue higher studies in design, engineering, and applied sciences.
Key Features
The Product Design program offers a studio-driven, hands-on learning environment that integrates creativity with technical and industrial understanding. A strong emphasis on research-led design enables students to develop user-informed and innovation-driven solutions.
The curriculum adopts a craft-to-computation approach, where traditional making informs contemporary digital design and fabrication processes. Students gain in-depth exposure to materials, manufacturing techniques, ergonomics, and product development systems, building a clear understanding of how products are conceived, tested, and produced.
Through prototyping, workshops, and digital tools, learners engage in iterative design and problem-solving. Industry interaction through live projects, internships, and expert sessions enhances practical knowledge and professional readiness.
With a focus on entrepreneurship and market awareness, the program equips students with the skills to develop viable products, manage design processes, and explore independent or collaborative career pathways in the evolving product design landscape.
Syllabus
Internship
The Product Design program offers structured internships with hands-on exposure to the complete product development cycle—from research and ideation to prototyping and production. Students work on real-world projects across design studios, manufacturing units, and startups, gaining insight into industry processes and workflows.
Supported by a dedicated placement team, internships align with individual interests, building practical skills, professional confidence, and industry readiness.
Placement Opportunities
Graduates of the Product Design program have access to a wide range of career opportunities across design, manufacturing, and innovation-led industries. Depending on their interests and skillsets, they can pursue roles such as:
Product Designer
Industrial Designer
Furniture Designer
User Experience (UX) / Interaction Designer
Design Researcher
Design Strategist
Packaging Designer
Exhibition & Experience Designer
Product Development Specialist
Design Consultant
Entrepreneur / Independent Practitioner
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