Ph.D. Program in Creative Studies

The Ph.D programmes emphasise interdisciplinary research, enabling scholars to engage with diverse areas such as journalism, advertising, public relations, digital media, fashion design, textile studies, apparel production, sustainability, film, animation, visual effects, gaming and immersive technologies.
By integrating academic research with creative practice, the programmes encourage scholars to explore both conceptual and applied dimensions of media, design and technology while addressing contemporary global trends.

The School of Creative Studies offers Doctor of Philosophy (PhD) programmes across three specialised domains:

Media and Communication Studies
Fashion and Apparel Studies
Multimedia, Animation and VFX.

These programmes are designed to foster advanced research, innovation and critical inquiry within the evolving landscape of creative industries.

Scholars are trained in advanced research methodologies, theoretical frameworks, creative processes, and analytical tools.

The programmes are designed to:
• Foster original and impactful research contributions
• Encourage innovation across creative and technological domains
• Promote ethical, socially relevant, and globally informed inquiry
• Enable engagement with real-world industry challenges

Key research areas include media ethics, digital transformation, audience behaviour, production practices, design innovation, consumer studies and sustainable systems.

Media and Communication Studies

Focuses on research in journalism, advertising, public relations, digital media, film, and emerging communication technologies.

Fashion and Apparel Studies

Explores fashion design, textile studies, apparel production, sustainability, fashion communication, and global industry trends.

Multimedia, Animation and VFX

Covers animation, visual effects, gaming, motion graphics, and immersive media, including virtual and augmented reality.

The university provides a research-oriented academic environment supported by:

• State-of-the-art media labs and studios
• Well-equipped design studios and garment labs
• Advanced animation and VFX facilities
• Access to industry-standard tools and technologies
• Mentorship from experienced faculty and industry experts

Graduates of the PhD programmes are well-equipped for careers in:

• Academia and research
• Media and communication industries
• Fashion and apparel industries
• Animation, VFX and gaming sectors
• Creative leadership and entrepreneurship

As per UGC guidelines, the eligibility criteria for admission to the PhD programme include:

• A Master’s degree or equivalent in a relevant field from a recognized university
• A minimum of 55% marks or an equivalent grade in the qualifying examination
  (Relaxation of 5% for SC/ST/OBC (non-creamy layer)/differently-abled candidates)
• Qualification in a national-level eligibility test such as UGC NET (including JRF) / CSIR NET / GATE or any other equivalent examination conducted by central agencies
• The University conducts the PhD Entrance Test (PET) twice a year

As per UGC guidelines, the duration of the PhD programme is as follows:

• Minimum Duration:
  • 3 years (Full-time)
  • 4 years (Part-time)
• Maximum Duration:
  • 6 years (Full-time)
  • 7 years (Part-time)

Extensions beyond the maximum duration may be granted in exceptional cases, subject to university regulations.

The Ph.D programme is ideal for individuals who demonstrate:

• Aspirations for careers in academia, industry, research, consulting, or leadership roles
• A strong academic background and genuine interest in research
• Passion and commitment to conducting independent research

Intellectual curiosity and the ability to critically analyse and contribute to existing knowledge

INR 2,00,000/- per year

Admission to the Ph.D programmes is conducted through:

• Ph.D Entrance Test (PET)
• Personal Interview

Link for Ph.D Notifications

https://dypatil.edu/examination/ph-d-entrance-exam-notifications/

Link for PET Application Form

https://forms.gle/VjDbJnyWKY4g2p2f6