M.Sc. in Digital Media and Strategic Communication

The M.Sc. in Digital Media and Strategic Communication is a Two-year Master’s programme at the School of Creative Studies, D. Y. Patil Deemed to be University, Navi Mumbai. It follows the National Education Policy 2020 and covers strategic communication, brand management, public relations, and new media production.

The programme offers 2 specialisations in the second year: Strategic Brand Communication and Public Relations, and New Media Production. The syllabus has been drawn up by benchmarking against national and international programmes in media and communication.

Graduates typically move into roles as brand managers, communication strategists, content creators, media producers, public relations specialists, and digital marketing professionals across agencies, corporate communication teams, media houses, film and OTT production, and immersive media.

• A 3 or 4-year Bachelor’s degree in any discipline from a recognised university.
• A minimum of 45% aggregate marks (or equivalent grade) in the qualifying examination.
• Selection is based on an Aptitude Test and a Personal Interview or Portfolio Review.

Cut-offs, entrance test schedules, and interview dates change each cycle. Candidates should check the official DY Patil University admissions page before applying

In Year 2, students choose one of two specialisation tracks:

• Strategic Brand Communication and Public Relations: integrated brand campaigns, corporate communication, stakeholder relations, crisis communication, and advertising strategy.

New Media Production: virtual production, LED volumes, real-time 3D workflows, film and OTT content, and immersive media formats

• Two specialisation tracks in Year 2 covering distinct career pathways.
• Curriculum benchmarked to global media and communication standards.
• Induction week to orient students to the programme.
• Hands-on training with virtual production, LED volumes, and real-time 3D workflows.
• Industry-led masterclasses, live projects, and capstone collaborations.
• Access to professional-grade equipment and modern studio facilities, including LED volumes and camera tracking systems.
• Structured internship opportunities for real-world experience.
• Coverage of strategic communication, technical proficiency, and creative practice.

Direct preparation for roles in digital media, film, immersive media, brand communication, and public relations

Graduates of this programme will:

• PEO1: Work as strategic communication professionals who can design, run, and evaluate integrated communication campaigns aligned with organisational objectives.
• PEO2: Show working proficiency in advanced media production and use current tools and technologies to create content across platforms.
• PEO3: Practise ethical leadership in brand management, stakeholder relations, and crisis communication.

PEO4: Continue into senior leadership positions or doctoral research in media and communication

The programme prepares students for work in:

• Brand communication, corporate communication, and public relations.
• Digital marketing, social media strategy, and integrated marketing communication.
• New media production for film, OTT, and immersive formats.
• Virtual production stages, LED volumes, and real-time 3D workflows.
• Content creation, creative direction, and media planning.
• Media research, analytics, and communication measurement.

Sectors include agencies, corporate communication teams, media houses, film and OTT production, advertising, public relations, and immersive media.

₹5,50,000/- per year + Digital Camera ₹1,50,000/- (One-time)

Typical roles for graduates include:

• Brand Manager
• Communication Strategist
• Content Creator / Content Producer
• Media Producer
• Public Relations Specialist
• Digital Marketing Manager
• Social Media Strategist
• Corporate Communication Executive
• New Media / Virtual Production Specialist

Sectors that hire from this field include advertising and PR agencies, media houses, film and OTT production, corporate communication teams, brand consultancies, digital marketing firms, and immersive media companies.

Jio Creative Labs, Pinkvilla, One Communication, TIAM Media, Zee Entertainment, MSL Group, One Take Media, PivotRoots, Festivals From India, WPP Production, Works India, Allison Worldwide, AdEngage, The Artist Collective, VGC, Lemma, RVCG Media, Chtrbox and Glad U came.

• Two Year 2 specialisation tracks so students can pick between Strategic Brand Communication and Public Relations, or New Media Production.
• Syllabus benchmarked against national and international media and communication programmes.
• Hands-on training with virtual production, LED volumes, and real-time 3D workflows.
• Industry-led masterclasses, live projects, and capstone collaborations built into the curriculum.
• Access to professional-grade studio facilities and equipment.
• A mandatory internship with agencies, media houses, corporate communication teams, or production studios.