MBA in Family Managed Business
Programme
Overview
The MBA in Family Managed Business at DY Patil University, Navi Mumbai is a 2-year full-time postgraduate programme designed for students who are aspiring to manage, scale and transform family- owned businesses in to globally driven competitive enterprise
Offered by the Vijay Patil School of Management (VPSM), this programme combines core management education with specialised insights into family business dynamics and governance
The programme covers:
- Brand management, positioning, and integrated marketing communications
- Digital marketing, SEO/SEM, social media strategy, and content marketing
- Consumer behaviour, market research, and data-driven decision making
- Sales management, strategy, and retail marketing
- Product development, pricing strategies, and go-to-market planning
- Advertising, media planning, and campaign performance analytics
- Marketing analytics, CRM systems, and AI-driven marketing tools
Programme
Differentiator
- Industry-integrated curriculum tailored for family-run enterprises
- Real-life case studies of successful Indian and global family businesses
- Practitioner – led faculties
- Focus on digital transformation and succession planning
| Programme Details | |||
| Duration | 2 Years Full Time | Fees (2026-27) | INR 9,50,000/- per year |
| Accreditation | NAAC A++ | AICTE Approved | Internship | 8 Credits | 8-12 weeks |
| Placement | 100% Placement Assistance | Certifications | Harvard & Other Reputed Institutions |
| Schedule | Monday to Saturday | Total Credits | 102 Credits | 72 Core Credits |
Eligibility
To be admitted to the MBA in Family Managed Business at DY Patil University, candidates must meet the following criteria:
- A bachelor’s degree in any discipline from a recognized university with a minimum of 50% marks at the graduation level.
- Cumulative score of Graduation marks, Entrance exam*, Aptitude test & Personal Interview
*Entrance exam scores are optional but recommended to enhance your application
Note: The admission of foreign nationals and NRIs shall be based on the prescribed academic qualification as evaluated by the Internal Admission Cell.
Programme
Outcomes
| PO1 | Develop strong understanding of family business structures, governance, and succession planning |
| PO2 | Gain expertise in managing business growth, transformation, and professionalization |
| PO3 | Build leadership and conflict resolution skills within family and organizational contexts |
| PO4 | Apply financial, strategic, and marketing tools to scale family enterprises sustainably |
| PO5 | Prepare for leadership roles in family businesses, entrepreneurship, and consulting |
Placement
Opportunities
The MBA in Family Managed Business offers 100% placement assistance through VPSM’s dedicated placement cell. Students receive structured support including entrepreneurial mentorship, business consulting exposure, leadership development opportunities, and access to startup and SME ecosystems.
Graduates can explore roles across:
| Career Role | Career Role |
| Family Business Manager | Entrepreneur/Business Owner |
| Business Development Manager | Strategy Consultant |
| Startup Founder | Transformation Specialist |
Why Choose DY Patil University for MBA in Marketing Management ?
- NAAC A++ accredited institution with AICTE approval
- Industry-Driven Curriculum – Focus on family managed business and succession planning
- Harvard and other reputed institution certifications included in the programme
- Mentorship from successful entrepreneurs and family business leaders
- Focus on innovation, digital transformation, and business sustainability
Contact us
