MBA in Marketing Management
Program
Overview
The MBA in Marketing Management at DY Patil University, Navi Mumbai is a 2-year full-time postgraduate program designed for students aiming to build careers in sales, brand management, digital marketing, consumer insights, and strategic communications.
Offered by the Vijay Patil School of Management (VPSM), this program combines core management education with a deep specialization in modern marketing principles and practices.
The program covers:
- Brand management, positioning, and integrated marketing communications
- Digital marketing, SEO/SEM, social media strategy, and content marketing
- Consumer behaviour, market research, and data-driven decision making
- Sales management, strategy, and retail marketing
- Product development, pricing strategies, and go-to-market planning
- Advertising, media planning, and campaign performance analytics
- Marketing analytics, CRM systems, and AI-driven marketing tools
Program
Differentiator
- Industry-integrated curriculum
- Global marketing exposure through international case studies
- Strong alumni and industry network providing mentorship, live project opportunities, and placement support across marketing domains
- Practitioner-Led Faculty
| Program Details | |||
| Duration | 2 Years Full Time | Fees (2026-27) | INR 9,50,000/- per year |
| Accreditation | NAAC A++ | AICTE Approved | Eligibility | Cumulative score of Graduation marks, Entrance exam*, Aptitude test & Personal Interview
*Entrance exam scores are optional but recommended to enhance your application |
| Internship | 8 Credits | 8-12 weeks | Placement | 100% Placement Assistance |
| Certifications | Harvard & Other Reputed Institutions | Total Credits | 102 Credits | 72 Core Credits |
| Schedule | Monday to Saturday | School | Vijay Patil School of Management |
Eligibility
To be admitted to the MBA in Marketing Management at DY Patil University, candidates must meet the following criteria:
- A bachelor’s degree in any discipline from a recognized university with a minimum of 50% marks at the graduation level.
- Cumulative score of Graduation marks, Entrance exam*, Aptitude test & Personal Interview
*Entrance exam scores are optional but recommended to enhance your application
Note: The admission of foreign nationals and NRIs shall be based on the prescribed academic qualification as evaluated by the Internal Admission Cell.
Program
Outcomes
| PO1 | Build a strong foundation in strategic marketing, consumer behaviour, and brand thinking applicable across industries and business functions |
| PO2 | Gain hands-on proficiency in digital marketing tools and analytical platforms used by leading organisations today |
| PO3 | Develop the ability to design and execute integrated marketing campaigns across traditional and digital channels with measurable impact |
| PO4 | Cultivate data-driven decision-making skills by interpreting market research, consumer insights, and real-time campaign performance metrics |
| PO5 | Graduate industry-ready for high-demand roles such as Brand Manager, Digital Marketing Specialist, Product Manager, and Marketing Consultant across FMCG, e-commerce, media, and consulting sectors |
Placement
Opportunities
The MBA in Marketing Management offers 100% Placement Assistance through Vijay Patil School of Management’s dedicated placement cell. The placement team provides end-to-end career support, including career counselling, resume building, interview preparation, and direct connections to leading to various FMCG, Retail, Service sectors.
Graduates of the MBA in Marketing Management can be positioned for high-impact careers across the following roles:
| Career Role | Career Role |
| Sales Development Manager | Business Development Manager |
| Product Manager | Marketing Manager |
| Market Research Analyst | Category Manager |
| SEO/Content Strategist | Social Media Manager |
| Content Marketing Manager | Marketing Business Consultant |
Why Choose DY Patil University for MBA in Marketing Management ?
- NAAC A++ accredited institution with AICTE approval
- Industry-Driven Curriculum – Focus on branding, digital marketing, analytics & consumer insights
- Harvard and other reputed institution certifications included in the programme
- Industry mentorships from professionals across shipping lines, ports, and logistics firms
- 100% Placement Assistance with strong industry partnerships in shipping, ports, and international trade
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