B.Sc. in Communication and Media Studies

The Bachelor of Science in Communication and Media Studies (BCMS) at the School of Creative Studies, D. Y. Patil Deemed to be University, Navi Mumbai, is an innovative four-year undergraduate programme designed to empower learners in the fields of communication and media. Built on the Undergraduate Curriculum Framework 2023 and aligned with the National Education Policy 2020, the programme provides foundational frameworks encompassing all functional aspects of the dynamic Media and Entertainment sector.

By merging theory and practice, BCMS instils experiential learning, diverse perspectives, and technological innovation to shape the future of media. It emphasises rigorous training in media that highlights ethics, diversity, and storytelling across various platforms, along with interdisciplinary research, critical thinking, and engagement with media practices to address socio-economic challenges.

Programme highlights:

• Four-year (eight-semester) B.Sc. degree in Communication and Media Studies, aligned with NEP 2020 and the UGCF 2023.
• Four specialisation tracks in Year 3 and 4: Journalism; Advertising Management; Public Relations and Corporate Communication; Film, Streaming and Immersive Media.
• 48-50 weeks of Industry Internship / Research Projects in a studio or industry setting.
• Emphasis on media ethics, diversity, and storytelling across written, visual, audio, and interactive formats.
• Tie-ups with multiple media and production houses for hands-on training.
• State-of-the-art multimedia, sketch, sound recording, photography, and shooting floor labs.

Programme Details
Programme Name	B.Sc. in Communication and Media Studies (BCMS)	Fees (2026-27)	INR 5,50,000/- per year
Duration	3 / 4 Years	Mode	Full Time, On Campus
Degree Awarded	Bachelor of Science (B.Sc.) in Communication and Media Studies	School	School of Creative Studies, D. Y. Patil Deemed to be University
Accreditation	UGC	Schedule	Monday-Friday 10:00-4:00
Eligibility	12th Science / Commerce / Arts or equivalent examination (Diploma in Engineering / ITI, etc.) from a recognised board with minimum 50% aggregate marks	Total Credits	167
Industry Internship	48-50 weeks in a studio or industry setting, mandatory for the award of the degree	Placement	360-degree placement training and assistance across media, PR, advertising, digital media, corporate communication, journalism, film, entertainment, government, and non-profits

• The candidate must have passed 12th Science / Commerce / Arts or an equivalent examination (Diploma in Engineering / ITI, etc.) from a recognised board with a minimum of 50% aggregate marks.
• Preference will be given to candidates who have completed national-level certification courses in drawing, acting, dancing, photography, sculpting, and modelling.

Note: Admission cut-offs, entrance test requirements, and dates change every cycle. Candidates should refer to the official DY Patil University admissions page before applying.

Specialisations are offered in Year 3 and Year 4:

• Journalism
• Advertising Management
• Public Relations and Corporate Communication
• Film, Streaming and Immersive Media

• Very affordable fee structure.
• State-of-the-art infrastructure with modern labs for advanced research.
• Industry-standard multimedia lab.
• Modern sketch lab.
• Industry-standard sound recording, photography, and shooting floor.
• Tie-up with multiple media and production houses for hands-on training.
• 360-degree placement training and assistance.

 

On successful completion of the BCMS programme, graduates will demonstrate the following outcomes.

Multimedia Storytelling	Craft compelling, diverse narratives effectively across written, visual, audio, and interactive formats.
Media Strategy and Planning	Design and implement effective media campaigns for brands, causes, and audiences across platforms.
Digital Production Mastery	Expertise in editing, production, and distribution techniques across digital media.
Media Ethics Leadership	Promote responsible industry practices actively, applying ethical, legal, and cultural frameworks.
Media Innovation and Entrepreneurship	Drive transformative, innovative initiatives successfully across emerging media formats and platforms.

INR 5,50,000/- Per Year

The BCMS programme offers robust placement opportunities for graduates across dynamic sectors of communication and media. Depending on the chosen specialisation, students can secure high-impact positions across the following sectors:

Media Organisations

Placements in newspapers, magazines, radio, and television stations, in roles ranging from reporting to production.

Public Relations Agencies

Opportunities in PR firms to manage communication strategies, media relations, and brand messaging for diverse clients.

Advertising Agencies

Roles in advertising agencies involving creative campaigns, market research, and strategic communication across multiple industries.

Digital Media Companies

Positions in digital media companies focusing on content creation, social media management, and digital marketing strategies.

Corporate Communication Departments

Roles in corporate communication teams, managing internal and external communication for businesses.

Non-profit and NGO Communication

Opportunities to support communication efforts for non-profit organisations and NGOs, promoting social initiatives and advocacy.

Government and Public Affairs

Placements in government departments or public affairs roles, contributing to communication strategies, policy briefings, and public engagement.

Journalism and News Outlets

Roles in print, broadcast, and digital journalism, including reporting, investigative journalism, and content creation for news platforms.

Social Media Management

Positions focused on managing social media presence, engagement strategies, influencer coordination, and analytics.

Entertainment Industry

Opportunities within the entertainment sector, including celebrity PR, studio media relations, and digital content creation for streaming platforms.

Jio Creative Labs, Pinkvilla, One Communication, TIAM Media, Zee Entertainment, MSL Group, One Take Media, PivotRoots, Festivals From India, WPP Production, Works India, Allison Worldwide, AdEngage, The Artist Collective, VGC, Lemma, RVCG Media, Chtrbox and Glad U came.

• One of the few B.Sc. Communication and Media Studies programmes built on the Undergraduate Curriculum Framework 2023 and aligned with NEP 2020.
• Four specialisation tracks in Year 3 and 4 that let students focus on the media career they actually want.
• Nearly a full year (48-50 weeks) of paid-quality industry internship built into the degree.
• Modern multimedia, sketch, sound recording, photography, and shooting floor labs on campus.
• Direct industry access through tie-ups with multiple media and production houses.
• 360-degree placement training and assistance in the final years.
• Very affordable fee structure for a full-scale creative and media undergraduate degree.
• Faculty combining academic depth with active industry practice in media, journalism, PR, advertising, and film.